Social media app for bathrooms…courtesy of Charmin
This is a clever little application that I can actually see providing value to busy families on the go. A recent writeup references an iPhone app and BlackBerry app are also available for added convenience. This quote from the Charmin brand manager pretty much sums up the strategy for sitorsquat.com:
“Our goal is to connect Charmin with innovative conversations and solutions as a brand that understands the importance of bringing the best bathroom experience to consumers, even when they’re away from home,” says Jacques Hagopian, brand manager for Charmin.
Excellent!
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Categories: social media
brand management, digital, iPhone, p&g, social media
