Comments on: Collaborative deal management is good for the industry (and consumers too) http://brandcentric.net/2009/03/31/collaborative-deal-management-is-good-for-the-industry-and-consumers-too/ the convergence of marketing and technology for consumer brands Sun, 17 Apr 2011 18:52:06 +0000 hourly 1 http://wordpress.com/ By: Mark http://brandcentric.net/2009/03/31/collaborative-deal-management-is-good-for-the-industry-and-consumers-too/#comment-111 Thu, 02 Apr 2009 10:40:36 +0000 http://brandcentric.net/?p=599#comment-111 The broad-scale adoption of an online collaborative process for trade deal management is a good idea whose time is long overdue. Given that there will always be some level of competing interests and objectives between retailers and vendors, the more open and transparent the process, the more efficient trade dollars can be spent for the collective good of the consumer.

Given our ecomonomic climate, this process needs to be ruthlessly efficient, taking scarce resources, vendor spending, retailer display and feature space, and applying them to drive consumer value.

]]> By: raghuvanshirakesh http://brandcentric.net/2009/03/31/collaborative-deal-management-is-good-for-the-industry-and-consumers-too/#comment-110 Thu, 02 Apr 2009 06:10:11 +0000 http://brandcentric.net/?p=599#comment-110 What do you all think about this topic, would encourage your comments

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