brandcentric blog

I’ve always admired Jim Stengel, former Global Marketing Officer from Procter & Gamble.  His focus on connecting with consumers is central to just about every message he shares with CPG marketers and agencies.  It’s a consistent and powerful statement for sure.

Jim recently gave a great interview with Brandweek and not surprisingly he remains busy consulting, keeping healthy, and working on a new book titled “Packaged Good”.  This should be a great read when it hits the press next year.