http://brandcentric.net/2009/06/13/optimizing-the-trade-plan-with-applied-science/ the convergence of marketing and technology for consumer brands Sun, 17 Apr 2011 18:52:06 +0000 hourly 1 http://wordpress.com/ http://brandcentric.net/2009/06/13/optimizing-the-trade-plan-with-applied-science/#comment-192 Tue, 11 Aug 2009 06:41:48 +0000 http://brandcentric.net/?p=632#comment-192 Thanks for the comments, Mark. To answer your question, the TPO software service is used by both headquarters and field sales teams today for a variety of use cases, with the focus being to drive innovation in bottom-up account sales planning. There are clearly the top-down simulation use cases like you describe where DemandTec adds value – both for the HQ planner that is establishing the guidlines and the field sales user that is tasked with building a plan.

]]> http://brandcentric.net/2009/06/13/optimizing-the-trade-plan-with-applied-science/#comment-190 Mon, 10 Aug 2009 14:52:54 +0000 http://brandcentric.net/?p=632#comment-190 Good stuff with that demo piece. You demonstrate the hardest part of the TPM process. the bottom up planning and execution. Do you guys also support the top down plans. For instance, CEO says we need to do +5% vs. LY, each Brand is tasked with a similar number (+/- depending on trends) and then each customer is given a Plan number to reach…the starting point where your demo picks up.

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