TPMA San Francisco Event Update
Day 1 of the TPMA San Francisco event just wrapped up at the Stanford Court hotel. Lots of focused, practical dialog around trade promotion optimization, collaborative analytics, funds optimization and the role of shopper insights. While attendance is on the lighter side, this conferences offers a set of rich discussions among industry peers.
Day 2 kicks off tomorrow at 8:30 AM, when Todd Bortel from Cannondale Associates and I will deliver our presentation titled “Trade Promotion Planning & Analysis: A Game that Needs Changing”. We hope to see you there.
Categories: general
collaboration, general, trade marketing
