Accolades for DemandTec Courtesy of AMR Research
I try to separate the brandcentric blog material from my job at DemandTec, but given the subject matter the lines often blur. AMR Research recently recognized DemandTec’s market leadership position in account planning and collaborative deal management for CPG manufacturers. This report (note: AMR client access only) was published earlier this month by Lora Cecere and Steve Steutermann at AMR — two industry analysts that have themselves held brand and sales management roles for some of the leading CPG companies.
This recognition was the result of three solid years of market momentum by DemandTec combined with two strategy sessions and countless briefing calls I held with Lora and Steve. Rewarding to know that a lot of hard work across the company has ultimately paid off.
As a related side note, it was recently announced that AMR Research has been acquired by Gartner. The transaction just closed today. I see this move as a net positive for the industry and look forward to working with the expanded Gartner / AMR team in the weeks and months ahead.
