Comments for brandcentric blog

Comment on Making Points-Based Rewards Programs Really Work by Mobile Marketing Power

Mobile Marketing Power — Sun, 17 Apr 2011 18:52:06 +0000

Loyalty and clubs cards are now easier to carry on smart phones…

Consumers love their loyalty cards and it is now easier for you to ensure they have your store card with them at all times Loyalty programs really do work If your store or business is not using a loyalty program you are missing out on big profits. Here…

Comment on CPG Industry View of What’s Ahead for 2010 by Manthan

Manthan — Mon, 13 Dec 2010 08:03:20 +0000

Great article. Apart from your ideas, loyalty programs are going to get smarter too. While retailers end up spending large amounts creating and executing elaborate loyalty programs and promotional campaigns, the response may be disappointing. Accurate knowledge of customers who are more likely to buy the second time can help retailers focus their efforts on this concentrated target group and derive higher benefits from promotions and loyalty marketing. This can be done through RFM model analytics which measures the recency, frequency and monetary value of the purchases to identify loyal customers. More info here: http://thoughts.manthansystems.com/rfmmodel_business_analytics.php

Comment on about this blog by armen

armen — Tue, 16 Mar 2010 19:01:57 +0000

CPG Jobs is a great resource for that: http://www.cpgjobs.com/html/welcome/

Good luck!

Comment on about this blog by Greg Geisler

Greg Geisler — Tue, 16 Mar 2010 18:58:16 +0000

I am looking for a brand manager to head up our formulation and ingredient business unit. Any suggestions on where to post the job to reach brand managers?

Thank you

Comment on Red Bull Stratos Reminds us that Content is Still King by armen

armen — Fri, 19 Feb 2010 23:02:03 +0000

Thanks for the comments, Bob. Agreed that Stratos is totally on-brand for Red Bull — extreme sports in general are in their wheelhouse, and a unique record-setting stunt like Stratos is the pinnacle of exclusivity.

The key for me is that brands like Red Bull who really know their market just ‘get’ what it takes to keep consumers engaged. This is a significant undertaking that simply wouldn’t be possible for many brands. But for those where it does make sense, I see more Stratos-like original content investments on the horizon.