presentations
Since 2004 I have been active presenting at conferences and on webinars and writing contributed articles in the digital marketing, trade marketing and consumer goods industries. Below is a running list of my speaking engagements and written material. If you are interested in having me speak at your conference or on your webinar, please send me a note.
2010 Activities
Finding True North in Trade Analytics Adoption February 24, 2010 In this webinar, the TPMA’s Bob Houk will moderate a discussion on establishing True North as your company embarks on the trade analytics journey. Polly Rowland, former Director of Sales Strategy at Kraft Foods, will join me as a panelist.2009 Activities
What’s Next in Trade Effectiveness?October, 2009
I recently completed this thought-leadership eBook for DemandTec, my employer, to help articulate what’s on the horizon in the trade promotion space.
Booz & Co. / DemandTec Webcast October 8, 2009Jon Van Duyne from Booz & Co. and I will present our views on Trade Promotion Optimization titled “Innovation through Predictive Analytics: Preparing Your Organization for Market Success”.
TPMA Presentation with Cannondale Associates July 21, 2009 – San FranciscoTodd Bortel from Cannondale Associates and I will give a reprise of the May 21 Webinar at the Trade Promotion Management Associates annual conference.
Cannondale / DemandTec Webcast May 21, 2009Cannondale Associates recently interviewed several retail grocery executives on the timely and important subject of trade promotion effectiveness. The discussions focused on how retailers incorporate trade analytics into their own planning processes, which CP manufacturers exhibit trade planning best practices, and where opportunity areas reside for both parties. John Carlson will review Cannondale’s research, and I will provide a perspective on what this means for CP manufacturers.
GMA IS/LD Conference April 7, 2009 – Miami 3:15 PM General SessionI will provide the opening and closing remarks for a presentation featuring two DemandTec customers – Kraft and Safeway – as they they discuss the business virtues of online Deal Management. This presentation will showcase some of the key performance metrics that both trading partners realized over the 3+ years (and counting) they have been collaborating on trade promotions using DemandTec’s solution.
TPMA Virtual Panel via Second Life February 3, 2009I will appear on a virtual panel titled “Positioning Your Trade Promo Program for Recovery” along with industry peers from Oracle, SAP and Gartner Research. This will be a live event run through Second Life. Register here for the event.
2008 Activities
Interview with Consumer Goods Technology December, 2008Lori Castle, editor of the CGT publication, asked several questions on the subject of win-win trade promotion planning between retailers and manufacturers. This interview is based on a primary research project that DemandTec and AMR Research wrapped up earlier in the year.
Contributed Article – Journal of Trading Partner Practices November, 2008The Journal of Trading Partner Practices published a contributed story regarding keeping CPG brands on course in a down economy. I wrote up a brief blog entry on this story.
AMR Research / DemandTec Webcast September 18, 2008Lora Cecere from AMR Research and I unveiled the findings of our primary research, titled “Who is Driving Trade Effectiveness”. In this study, we surveyed 100 CPG industry sales, finance and marketing professionals to get their views on trade promotion best practices in their respective companies. We also surveyed 10 retailers and spoke with a few Wall Street industry analysts. Some interesting findings, for sure.
Consumer Goods Technology Sales & Marketing Summit 2008 June 10, 2008 – New York, NYI moderated a lunchtime roundtable discussion on “Optimizing Trade Promotion” at the CGT Sales & Marketing Summit. The discussion was well attended with representatives from Pepsico, Mentholatum and others, and the food was pretty good too.
Trade Promotion Management Associates April 22, 2008 – San Francisco, CALora Cecere and I previewed initial findings from the AMR Research / DemandTec study to a group at the TPMA annual conference in San Francisco.
Booz Allen / DemandTec Webcast January 8, 2008DemandTec and Booz Allen partnered on a primary research project to uncover how retailers and CPG manufacturers are collaborating around trade promotions. We surveyed more than 100 leading retailers and manufacturers and asked some very pointed questions about how they work together (or don’t work together). This webcast discusses many of the key insights that we uncovered in this study.
2007 Activities
DemandTec Webcast November 8, 2007Marc Dietz, VP Marketing at DemandTec, and I talked about how CPG manufacturers are optimizing their trade investments using applied science. This presentation provides some real-world case studies along with a peek into the types of software tools winning manufacturers are using to bring innovation to the trade planning process.
Booz Allen / DemandTec Webcast October 18, 2007Carter Utzig from Booz Allen and I provided a sneak preview into our joint industry research.
Trade Promotion Management Associates October 9, 2007 – Chicago, ILHans Van Delden from Booz Allen and I provided a deep dive of our joint industry research titled “Winning at the Moment of Purchase”.
2005 Activities
ad:tech – New York November 7, 2005Brian Albert, EVP of NASCAR RacePoints, and I discussed how leading CPG brand marketers are using the RacePoints loyalty platform to reach, reward and retain golden households.
