This is a great presentation on digital promotions and the role they play in the marketing mix for CPG brands. The key takeaways here that I have also observed from own experience include:
1. Now more than ever, consumers are responsive to online promotions. All the data I have seen supports this reality.
2. Integration, integration, integration — into the broader media plan, into mobile, via social media, onto packaging. The digital promotion carries the conversation beyond the initial dialog.
3. Online promotions can be messy and wrought with legal complications. Hire a good promotion attorney to keep you out of hot water.
Thanks to Team Digital for posting this to SlideShare.