Tag Archives: future

CPG Industry View of What’s Ahead for 2010

4 Jan

My friends over at CPGMatters published a roundup perspective of what’s important for industry trade and marketing strategists in the new year.  They were also kind enough to quote me several times, alongside folks from McKinsey, PWC, Adesso and Synectics Group.

Not surprisingly, the list of themes is fairly consistent with many of the issues I have written about over the past few quarters.  Some of the highlights include: pricing as a strategic lever, planning price and promotion strategies together, co-opetition with private label and maintaining a total category view when selling to retailers.

All in all, an on-target story that frames up some pretty important industry issues for 2010.  You can access the full story here.

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