brandcentric blog

I try to separate the brandcentric blog material from my job at DemandTec, but given the subject matter the lines often blur.  AMR Research recently recognized DemandTec’s market leadership position in account planning and collaborative deal management for CPG manufacturers.  This report (note: AMR client access only) was published earlier this month by Lora Cecere and Steve Steutermann at AMR — two industry analysts that have themselves held brand and sales management roles for some of the leading CPG companies.

This recognition was the result of three solid years of market momentum by DemandTec combined with two strategy sessions and countless briefing calls I held with Lora and Steve.  Rewarding to know that a lot of hard work across the company has ultimately paid off.

As a related side note, it was recently announced that AMR Research has been acquired by Gartner.  The transaction just closed today.  I see this move as a net positive for the industry and look forward to working with the expanded Gartner / AMR team in the weeks and months ahead.

Day 1 of the TPMA San Francisco event just wrapped up at the Stanford Court hotel.  Lots of focused, practical dialog around trade promotion optimization, collaborative analytics, funds optimization and the role of shopper insights.  While attendance is on the lighter side, this conferences offers a set of rich discussions among industry peers.

Day 2 kicks off tomorrow at 8:30 AM, when Todd Bortel from Cannondale Associates and I will deliver our presentation titled “Trade Promotion Planning & Analysis: A Game that Needs Changing”.  We hope to see you there.

My alma mater, USC Marshall, is running a Bay Area Career Day on Saturday, January 31.  The event will be hosted at Hewlett Packard’s HQ facility in Palo Alto and is open to pretty much everyone – alumni, friends, family and the general public.

I attended this event a few years ago, and it was a very worthwhile investment of time and money.  This will be equally valuable for job seekers and those presently employed who wish to expand their professional networks.

USC alumni and students should register here

Guests and the general public should register here

Fight on!