New twist on an old ad format?
November 29, 2008
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This video is fascinating on many levels. First, it features relatively young kids teaching a cooking lesson in a surprisingly well-scripted and produced video. Second, this video is part of a series distributed via YouTube, and apparently has amassed quite a following judging by the viewer comments. Finally, while there is no commercial endorsement (other than their own Spatulatta brand), I wouldn’t be surprised to start seeing some subtle (or not so subtle) product placement in future episodes. That could have been Pam Cooking Spray featured during the first 15 seconds!
