A Super Bowl Victory for Consumer Generated Media
I love this story: Two unemployed brothers with no formal advertising experience outwit Madison Avenue for the top ranked Super Bowl ad honors. According to the USA Today’s Ad Meter program, the “Free Doritos” spot produced by Joe and Dave Herbert for the Frito Lay ad contest scored an 8.46, beating agencies representing Anheuser Busch, PepsiCo, Coca Cola, Kellogg’s and Taco Bell. Who said consumer generated media couldn’t be taken seriously?
And on a related note, even during this recessionary environment Superbowl ad spending continues to defy all logic. This year we saw record $6MM per minute ($100k/second) rates, among the 28 represented advertisers. While those are some mighty big numbers, I’m fairly certain Frito Lay isn’t complaining about this year’s media spend.
